SELECTED WORK
01
Owned the social media strategy for an international esports property, coordinating campaign planning, partner deliverables, on-site content production and post-event reporting.
02
Developed and executed the social media strategy for an international youth tournament, delivering integrated campaigns across partners, platforms and on-site production.
03
Led the on-site social media operation in São Paulo while coordinating remote publishing to deliver real-time content across platforms.
VIEW CASE01
Planned and delivered content strategies for international marketing campaigns, coordinating on-site production while ensuring partner commitments were delivered across multiple markets. The campaign generated 109M+ views, up 67% season-on-season, and 3.8M engagements, up 15%.
As Social Media Manager, I led social content planning and execution across international campaigns, producing platform-specific photo and video content and collaborating with stakeholders across multiple markets. The work contributed to 253K new followers and +107% audience growth, alongside a feature on Formula 1’s official Instagram.
ROLE & RESPONSIBILITIES
02
Developed and executed the social media strategy for an international youth tournament, working with municipalities, creative partners and stakeholders to deliver integrated marketing campaigns. The work generated 10M+ views across social media platforms and included partner activations for international brands.
As Social Media Manager, I owned content planning across Instagram, TikTok and Facebook, managed campaign budgets, partner deliverables and paid social, and coordinated on-site productions and external content creators. I also delivered campaign reporting and post-event insights.
ROLE & RESPONSIBILITIES
03
Led social media planning and execution for an international EA FC Mobile campaign in São Paulo, coordinating on-site production and content delivery across multiple social platforms.
As Social Media Manager, I managed content planning and campaign execution, working across stakeholders, partners and production teams to deliver platform-specific social content. I coordinated on-site photo and video production while supporting remote publishing to ensure content could be delivered in real time across social channels.
ROLE & RESPONSIBILITIES
Like what you see?
LET'S TALK“I work where content, culture and strategy meet.”
With nearly a decade of experience in social media and digital marketing, I’ve worked across esports, sports, live events and international campaigns developing strategies, producing content and building campaigns for global audiences.
My experience spans social strategy, content production, partner activations and on-site execution, working across international projects and major live events.
I like being close to the work from shaping the initial idea and strategy to producing the content, launching the campaign and understanding what performed.
TOOLS & PLATFORMS
Photoshop Premiere Pro Figma Canva
Sprout Social Blinkfire
Notion Monday.com Trello Slack Discord
Excel
RECOMMENDATIONS
“Totte is always on top of current trends and topics, but by approaching it from a professional perspective, he knows how to adapt and implement those trends to fit the brands and their unique tone of voice. Bringing a lot of energy to the team, his ability to bring innovative ideas and collaborate makes him an incredible sparring partner whilst also being very self-driven.”
“Totte was a very skilled social media manager that was able to balance multiple tasks and brand accounts. He picked up the proper tone, voice and connected with each community quickly and authentically. He was very trusted with our top clients and I would recommend him for any top brand account.”
